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Brazilian mega-star, Ivete Sangalo, is the most popular musical artist in Brazil today. No better an indicator of her popularity, she earns more per advertising endorsement than anyone in Brazil. A masterful performer known for mega production, Ivete electrifies the crowd! She regularly wins best female Carnival singer having won the award seven years straight. Having conquered Brazil, Ivete now has her sights set on international fame. In 2010, she joined forces with Beyoncé , sponsoring her “I am Sasha Fierce” tour in Brazil. Also in 2010, she did a show at New York City's Madison Square Garden where she recorded her most recent DVD. In carnival 2011, Cerveja & Cia, the camarote with whom Ivete has a partnership, hosted YouTube who broadcasted a live transmission of carnival.